Digital Technologies and Customer Experience: How Nike is Leading the Way | by King Hei Kwok | Digital Society | Medium
![Nike by you offering an opportunity to personalize a product for that unique customer experience. | Personal relationship, Personalised, Generation Nike by you offering an opportunity to personalize a product for that unique customer experience. | Personal relationship, Personalised, Generation](https://i.pinimg.com/originals/13/b5/f7/13b5f7ea4d0938b277a3dceb05824995.jpg)
Nike by you offering an opportunity to personalize a product for that unique customer experience. | Personal relationship, Personalised, Generation
![Faisal Masud on X: "Nike benefiting from access to first party data and owning the customer experience end-to-end. Similarly, Adidas now makes a third of its sales directly-to-consumer. This will continue to Faisal Masud on X: "Nike benefiting from access to first party data and owning the customer experience end-to-end. Similarly, Adidas now makes a third of its sales directly-to-consumer. This will continue to](https://pbs.twimg.com/media/Eip1eIUWAAIBqLQ.jpg)