LeBron Endorsement Deal Won't Foul Nike - WSJ
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Nike pledges to 'stay on the offensive' as it increases focus on demand creation
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Nike's Demand Creation Expense: A Slam Dunk For The Company's Bottom Line (NYSE:NKE) | Seeking Alpha
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The sports goods brands global battle. Exclusive insights from an almost US$ 300 billion market in 2022. Includes Jordan, Vans, Puma, and more – Sports Value
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Nike Business Model: Demand Generation As Core Asset - FourWeekMBA
History of Nike - FourWeekMBA
Nike Demand Creation Expense - FourWeekMBA
